Sugar Waist is a premium brand born out of the passion of a healthcare professional to provide healthy waist training through products that help improve users’ overall figure and posture. As a brand created by a registered nurse (Nurse Sugar), it targets comfortable, consistent, and progressive waist shaping to achieve and maintain one’s waste goals as a part of overall health maintenance.

SW has been created out of the personal experience of its founder who has been waist training for four years, having tested different products and discovered their weaknesses, and has managed to go from a waist size of 40 inches to 26 inches. This shows that the brand has been tested and proven not only to be usable but also dependable, which will help inform the brand’s personality.